Full Name:

Jerry McColgin

Position:

Founder and President

Expertise: 

Taking seemingly unrelated concepts and complex situations and weaving a thread of connection that leads to new breakthroughs


Jerry is the brain behind our process.  Jerry's background is rooted in Corporate America, leading several multi-million dollar, global "mega-projects" for Whirlpool Corporation before starting his own company.  Jerry finds inspiration from great innovators like Steve Jobs and creative minds such as Seth Godin and Daniel Pink.

Jerry's favorite project was innovating patio heaters.  The team discovered that people weren't buying "comfort", but rather the opportunity to entertain outside was a breakthrough new way of thinking.  Based on this thinking, several new award-winning design options were developed.