Full Name:

Doug McColgin

Position:

Innovation Guide

Expertise: 

Figuring out creative ways to uncover and explain complex consumer insights



Doug is one of our project managers that drives innovation projects from planning through delivery.  On the job, he draws from his background which includes a business education and an interest in design.

Doug's favorite project with Insight2 was toilet innovation.  Bathrooms are typically an extremely private area, but Doug worked with consumers to figure out a safe, private way to capture research footage of toilet usage.  The resulting footage created opportunities for breakthrough knowledge that is still driving products in the clients' pipeline.