Contextual Immersion

It's more than research

There's a time and place for traditional qualitative research. But not when you're striving for breakthrough innovation.

Because consumers typically can't express their real needs or desires through focus groups and surveys, Insight2 focuses on "contextual immersion."

We put you face to face with your targeted consumers and help you surface unmet needs they may be unaware of.

Using techniques drawn from Ethnography & Observational Research we capture our interviews on digital video for later analysis and ideation.

Ideas that surface from this process are all targeted toward satisfying those unmet needs. The result is a range of concepts ranging from incremental improvements to breakthrough products - all with a high probability of commercial success.

Many times your new-found knowledge will lead to a future stream of new products, a critical component of sustaining market leadership.