Expert Users

Providing priceless insight

We've done hundreds of in-home interviews and have come across a select group of people who are truly expert users.

They are experts in a variety of different activities (e.g. entertaining, meal preparation, gardening, physical fitness, etc.) and have an uncanny way of expressing their thoughts and opinions.

We asked these people to join Insight2 as "expert users." They are all trained in critical thinking, product assessment and feedback methodologies.

And sometimes it pays to have your new products validated prior to a full market launch.

We coordinate this for you to help establish a base-line of positives and negatives that should all be incorporated as you move forward...no matter what stage of the process you're in.