Case Study

Oster Professional Products

They wanted: A better blade and clipper.

They got: A new line of horse grooming tools.

Why: Because observations showed blades and clippers were only a small part of the horse grooming process.

On the other hand, brushes were highly utilized yet underperfoming in the process.

We discovered:

• Horse grooms were satisfied with blades and clippers.
• Many females and youth care for horses.
• Brushes were designed for a larger hand.
• Brushes lacked consistency in quality.

Horse grooms needed, but didn't have:

• An ergonomic brush to reduce repetitive stress injuries.
• A consistent offering of branded brushes.
• A high quality, durable brush.

End result: Insight2 helped Oster Professional Products develop the Equine Care Series - a fully branded highly ergonomic line of horse grooming tools.